Here at Salon.Store we pride ourselves with supplying our customers with high quality purple shampoo that will remove all brassiness, that will not stain your hair purple, and will make sure your hair is not damaged by the process.

If you look at the colour wheel, purple is opposite orange, this means that the two colours neutralise or cancel each other out. This is how any orange or brassy hair is removed from blonde hair.

We also have Blonde Shampoo in e-line products. So what’s the difference? Grey shampoo has a much stronger pigment so is perfect to neutralise strong yellow/gold from the hair. Blonde shampoo has a softer neutralising tone of violet, this makes it perfect to neutralise pale yellow or slightly golden tones from the hair.

There are countless myths around purple shampoo, many of which are untrue. Many of us believe that purple shampoo causes a lot of damage to the hair, but when used correctly it will cause no damage to the hair. If you have porous blonde hair that is badly damaged then purple shampoo could end up causing strands of hair to go an abundant shade of hazy purple. So maintaining good condition of your hair is the first step before using purple shampoo.